(Kadamba Kanana Swami, 2002)

If we do a lot of hearing and chanting, our mind also begins to remember Krishna, but that's not the actual remembering – it happens at a deeper level – the soul gets awoken, and begins to remember. Therefore, at one stage, the hearing and remembering at one place stays at remembering of Krishna, and is no longer here in the mental sphere of the head, but is right there in the heart!