Therefore we have started this society, society. Society means that you'll get here the cause of being elevated. Just like there are so many societies, equal class of men. "Birds of the same feather flock together." So here is a society. Who will flock here? Who will come here? Because this society is meant for liberation... People are suffering so much on account of material condition of life. Nobody is happy. That is a fact. But because they are in ignorance, they are accepting unhappiness as happiness. This is called maya. This is called maya.

Unless there is darkness, you cannot appreciate the quality of brightness; therefore Krsna has created darkness, maya also, so that you can appreciate what is brightness. Two things are required.  Without darkness, the brightness cannot be appreciated. The two things are there, side by side. Just like there is sunlight, and here is shadow, side by side. You can remain within the shadow; you can remain within the sunshine. That is your choice. If we remain in the darkness, then our life is miserable, and if we remain in the light, brightness... Therefore Vedic literature instructs us, tamasi ma: "Don't remain in the dark." Jyotir gama: "Go to the light." So this attempt, Krsna consciousness movement, is an attempt to bring people from darkness to the light. So don't misuse this opportunity. Some way or other, you have come in contact with this movement. Properly utilize it. Don't go to the darkness.

- Srila Prabhupada