The sufferings of human society are due to a polluted aim of life, namely lording it over the material resources. The more human society engages in the exploitation of undeveloped material resources for sense gratification, the more it will be entrapped by the illusory, material energy of the Lord, and thus the distress of the world will be intensified instead of diminished. The human necessities of life are fully supplied by the Lord and only a little energy by the human being is required to get his necessities into the proper channel. There is no need of machines and tools or huge steel plants for artificially creating comforts of life. Life is never made comfortable by artificial needs, but by plain living and high thinking.

The highest perfectional thinking for human society is sufficiently hearing Srimad Bhagavatam. For men in this age of Kali, when they have lost the perfect vision of life, this Srimad Bhagvatam is the torchlight by which to see the real path. Srila Jiva Goswami Prabhupada has indicated Srimad-Bhagavatam to be the nectarean message of the Personality of Godhead. By sufficient hearing of the Vedic Litreatures the polluted aim of life, namely lording it over matter, will subside, and the people in general in all parts of the world will be able to live a peaceful life of knowledge and bliss.

For a pure devotee of the Lord, any topics in relation with His name, fame, quality, entourage, etc., are all pleasing, and because such topics have been approved by great devotees like Narada, Hanuman, Nanda Maharaja and other inhabitants of Vrndavana, certainly such messages are transcendental and pleasing to the heart and soul.

His Divine Grace Srila Prabhupada.

Do you think God comes if we just sing His names? Is He like a waiter in a restaurant? Hey Waiter, come come, bring me mineral water!?

No, we must chant in a special way to attract Krishna.

Jiva Goswami says there are two ways:

One is to just chant. When Krsna hears someone somehow chanting, He says "Oh, He is chanting my name." But He stays where He is.

There is a second way of Chanting. Chanting with attraction and affection and love for Krsna. When we sing with affection, then Krsna cannot stay where He is. Only then Krishna comes to His devotees and He goes into the hearts of the devotees and Krishna gives his Kripa to His devotees. An example of this is of Queen Draupadi:

When Draupadi was pulled in the assembly of Kauravas, Krsna saved her. So the point is Draupadi chanted with affection, Hey Gopala, Hey Govinda and because she chanted with affection, He could not stay in Dvaraka and this is an exapmle that when we do kirtan, don't just do kirtan but do it with affection for Krishna.

Only then Krishna will be attracted. If you chant absent-minded, Krsna will say "It's nice they are chanting, but I'll wait till they chant with affection."

How to get affection for Krsna in the deserted heart?

It needs Gratitude. We must associate with devotees who have affection in their hearts for Krsna. Second is read the Bhagavatam then Krsna will manifest in the lotus of our heart. We must chant with affection because only then Krsna is attracted to come in our heart. And this attraction we can get only from Bhagavatam and devotees.

We have heard this many times but there is a problem in us. When we hear something many times, the mind says "I know this" and the mind switches off. But when you come to devotees and Bhagavatam, don't switch your mind off. Try to understand what the devotee has in His heart and try to understand how Krishna is present in the Bhagavatam.

This sankirtana movement is when devotees call Krsna with affection or eagerness. Don't call heartlessly for Krishna.

His Holiness Sacinandana Swami Maharaj

In the Bhakti-rasamrta-sindhu, there is a story. Not story but Fact.

It is described there that one brahmana -- he was a great devotee -- he wanted to offer very brilliant service, arcana, in the temple worship. But he had no money. But some day he was sitting in a Bhagavata class and he heard that Krsna can be worshipped even within the mind. So he took this opportunity because he was thinking since a long time how to worship Krsna very gorgeously, but he had no money.

So he, when he got this point, that one can worship Krsna within the mind, so after taking bath in the Godavari River, he was sitting underneath a tree and within his mind he was constructing very gorgeous simhasana, throne, bedecked with jewels and keeping the Deity on the throne, he was bathing the Deity with water of Ganges, Yamuna, Godavari, Narmada, Kaveri. Then he was dressing the Deity very nicely, then offering worship with flower, garland.

Then he was cooking very nicely, and he was cooking paramanna, sweet rice. So he wanted to taste it, whether it was very hot. Because paramanna is taken cold. Paramanna is no taken very hot. So he put his finger on the paramanna and his finger burned down. Then his meditation broke. Simply within his mind he was doing everything. But he saw that his finger was burnt. So he was astonished.

In this way, Narayana from Vaikuntha, He was smiling. Laksmiji asked, "Why you are smiling?" "One of My devotee is worshipping like this. So send My men to bring him immediately to Vaikuntha."

So bhakti-yoga is so nice that even if you have no means to offer the Deity gorgeous worship, you can do it within the mind. That is also possible. Therefore it is said that ahaituky apratihata. In any position of life you can engage yourself in bhakti-yoga system. But this doesn’t mean that if we have all the means to offer and still if we say “No, I’ll do within the mind.” That is cheating.

But the prime or the topmost perfection of bhakti-yoga is sravanam kirtanam, sravanam kirtanam, fully absorbed in the thought of Krsna. This is the simplest process. You have to practice always thinking of Krsna. That is also, Krsna says, man-mana bhava mad-bhakto mad-yaji mam namaskuru [Bg. 18.65].

Jaya Srila Prabhupada!