A father administering candy to his son to induce the child to take medicine. 

If the child rejects the father's offer, thinking that the candy is unnecessary, the child also misses the opportunity to take the medicine that will cure him. Similarly, if a materialistic person rejects the Vedic injunctions that administer prescribed sense gratification, he will not be purified but instead will be further degraded. Śrīla Jīva Gosvāmī has described a materialistic person as one whose mind and intelligence are not faithfully fixed in the message of the Supreme Personality of Godhead. In Bhagavad-gītā Śrī Bhagavān, Lord Kṛṣṇa, gives wonderful explanations to the conditioned souls, represented by Arjuna, concerning the actual goal of life. One who cannot fix his mind on these instructions is to be considered a materialistic person who is inclined toward sinful activities and who must therefore submit himself to the standard Vedic injunctions. Such Vedic injunctions, even though fruitive, are considered puṇya, or pious, according to Śrīla Jīva Gosvāmī, and thus one who strictly performs them will not go to hell. 


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Best Regards,
Dinesh


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