'Lord Krsna said to Arjuna, 'O Arjuna! Listen attentively. When the living entity chants My name, whether out of devotion or indifference, I never forget this act. It remains always close to my heart. There is no vow like chanting the holy name, no knowledge superior, no meditation which comes anywhere near it, and it gives the highest result. No penance is equal, and nothing is as potent or powerful as the holy name.

'Chanting is the greatest act of piety and the supreme refuge. Even the words of the Vedas do not possess sufficient power to describe its magnitude. Chanting is the highest path to liberation, peace and eternal life. It is the pinnacle of devotion, the heart's joyous proclivity and the best form of remembrance of the Supreme Lord. The holy name has appeared solely for the benefit of the living entities as their Lord and master, their supreme worshipful object and their spiritual guide and mentor.'  [Adi Purana ]]